Know what your
marketing actually
costs you.
ProvenCount reads the data your business already keeps and tells you where the funnel leaks, what an outcome costs, and which source is quietly wasting money. Every number is computed, and every number shows its work.
Computed diagnosis
high confidenceFacebook-BroadRetarget spent $1,427.90 with 0 Hires
Facebook-BroadRetarget used $1,427.90 (27.5% of period spend) and produced 0 Hires. Its cost per outcome is undefined, so it must be checked before ranked costs.
- Spend
- $1,427.90
- Hires
- 0
- Spend share
- 27.5%
- Cost per outcome
- Undefined
Sample: 66. Current-period entries attributed to Facebook-BroadRetarget.
Synthetic verification dataset
The problem
The worst performer disappears from the report precisely because it is the worst.
Rank your sources by cost per conversion and a source that spent money but produced nothing has to divide by zero. Its cost is undefined, so it falls out of the ranking and off the screen.
ProvenCount keeps it visible and says the cost is undefined, because a source burning budget for no result is the first thing you need to see, not the one thing the maths hides.
Numbers you can act on without checking them first.
Computed, never generated
Every figure comes from arithmetic over your rows. A model may phrase a result, never invent one, and phrasing is checked against the computed set before it reaches the screen.
Your funnel, not ours
You define the stages after your first import, in your own words. Rename them and every number stays identical, because the arithmetic does not know what the stages are called.
Every number shows its work
Each finding carries the values behind it, the sample it was drawn from, and a confidence level. When confidence is low, it says so instead of rounding the doubt away.
Where the product is today
File imports are closed while the data controls are finished.
Accounts, the engine, and the dashboard work. Uploading a file is switched off on purpose until the checks that decide what ProvenCount is allowed to store are complete, and no real business data has been accepted yet. This page will say so when that changes.